Branding is and always will be the MOST important aspect of starting any business.
When I start any consultancy package I always start with BRANDING. Once you have this sussed out, it will save you a TONNE of time wasting later on, trust me (I've been there in BOTH my businesses) !
Here is a simple branding checklist to help you out:
Define your brand - what are your values, your beliefs
Identify your strengths - Why would someone invest in your business instead of someone elses?
Know your target audience - Who do you want to reach with your business and service?
Create your brand story - How do you tell people what you do any why you do it?
Design your look - Everything has to align
Be consistent - consistency is key in all aspects and over ALL platforms
I cover branding more in depth in my consultancy package as well as so much more, it really is an 'all rounder' package.
I hope you enjoyed this blog post and I cant wait to share even more with you. If there is anything you would like to read more of or like more information on let me know, I would love to hear from you!